Andrea is a copywriter known for her candid style and keen eye for detail. With a last name like "Fine," she needed an identity package that would stand out and reflect her unique brand. The goal was to create a professional, memorable design that would support her networking efforts.
Given her straightforward approach, a black-and-white theme felt like the perfect fit. The branding features her name in a clean, sans-serif typeface, with her bold first name contrasting against the lighter "Fine" to emphasize the double meaning. To symbolize her attention to detail, all punctuation is highlighted in red. A single red dot amid a pattern of black dots on the back further underscores her ability to stand out in a crowd.
“Sarah designed business letterhead and cards for me. I picked her, having seen and really admired her commercial work. I wanted something that was individual and distinctive, something different than the more traditional design I had before. Sarah spent time with me, listening to my thoughts, asking good questions. I was really pleased with the result, which incorporated everything she and I had talked about. She delivered on schedule, and her prices were competitive. I would definitely choose her again and would recommend her wholeheartedly.”
- Andrea Fine, Writer
