A client stumbled upon an idea for a new product while sourcing fabrics for her clothing business—she discovered a material that removes makeup with just water and is machine-washable. She designed the product in the shape of eyeballs in three colors. With strong demand, she urgently needed visual branding, packaging, promotional flyers, and a website.
The branding for DeGlamif-Eye needed to be fun, playful, and “eye”-catching, appealing both for retail in salons and for individual online sales. The resulting brand draws inspiration from eyes, eyeliner, water, nighttime, and a nod to New Jersey.
“Sarah has been such a pleasure to work with! She was always accessible and was patient with me, a total computer novice. She is extremely creative and is intuitive when it comes to creating the perfect website/brand. Now that we have wrapped up both of my projects, I will miss collaborating with her. It has been a wonderful experience."
- Erica Rothkoff, Owner of Silly Pickles Kids
