Friends of Gorgas Park is an organization dedicated to promoting the use and beautification of Gorgas Park through free programming, such as concerts and festivals, as well as the efforts of their garden club, which meets weekly. They needed a logo and style guide that could be applied across all correspondence, promotion, and advertising for park events.
SSC drew inspiration from the park’s sign, gazebo, gardens, and the laurels on its historic monument. The resulting logo combines these elements into a seal design, using rustic red, green, and gold to reflect the park's rich history and natural beauty.
