Lara Heacock, a life coach, inherited a blog site from another coach with over 20,000 followers. However, the existing branding was overly busy, unprofessional, and entirely feminine—misaligned with her coaching style and approach. Lara needed a rebrand that simplified the site structure for better usability, highlighted her coaching services, and retained most of her existing content, custom graphics, and clean aesthetic.
The rebrand for Kind Over Matter is clean and simple, emphasizing connection by linking the two "T"s in the logo, while the stacked lettering plays off the word "over." The website redesign features an extensive blog with highlighted sections, custom icons, an e-commerce store, promo boxes, sponsor ads, mailing list signup, and more. The result is a user-friendly, professional site that supports Lara’s coaching business while maintaining the heart of the original blog.
“Sarah took my old DIY Blogger site and its 6 years of content and transformed it into a stunningly beautiful brand that completely represents me and my business. From start to finish, Sarah was knowledgeable, professional and available. She listened to my design ideas and translated them into more than I could have imagined. Her expertise and input were delivered with a personal touch that made the entire process a joy. The finished product speaks for itself, and would not have been possible without Sarah."
- Lara Heacock, Owner & Life Coach, Kind Over Matter