As Associate Creative Director of Print at Nutrisystem, Sarah led the offline creative strategy, overseeing all print and graphic design projects in collaboration with senior leadership. She guided the art direction for studio, lifestyle, and food photography while managing a team of designers to ensure a consistent brand experience.
Sarah’s work included a comprehensive redesign of the customer inbox, featuring welcome kits and packaging for over 150 food and beverage products, as well as branding for Chef’s Table entrées with celebrity chefs. She developed diverse creative solutions, including recipe books, direct mail, tradeshow booths, and promotional collateral. By managing vendor relationships, conducting press checks, and mentoring her team, Sarah ensured top-tier quality and brand alignment across all projects.
