Silly Pickles Kids is a business specializing in personalized, high-quality, handmade children’s accessories. Erica, the owner and a busy mother of five, affectionately calls her kids “silly pickles,” which inspired the name. After 16 years in business, Erica wanted to establish a visual brand and launch an e-commerce website.
To capture the warmth and personal touch of her business, Sarah’s team collaborated with a copywriter to create the tagline, “Their name. Your embrace.” They then developed a playful, childlike logo featuring stitching and a heart, symbolizing the care in each handmade item. The new website and marketing materials carry the colorful, fun brand identity across all customer touchpoints for a memorable, cohesive impact.
“Sarah has been such a pleasure to work with! She was always accessible and was patient with me, a total computer novice. She is extremely creative and is intuitive when it comes to creating the perfect website/brand. Now that we have wrapped up both of my projects, I will miss collaborating with her. It has been a wonderful experience.”
- Erica Rothkoff, Owner, Silly Pickles Kids
