After nine years in business, Two17 Photo & Cinema sought to refresh their branding to better reflect their candid, fun approach and to launch a new portfolio site that highlights their services. One challenge was helping clients read the name as “two seventeen” instead of “two one seven.” Sarah solved this by creatively incorporating both letters and numbers in the logo.
Sarah guided Two17 through a vibrant rebranding process designed to appeal to their target audience in the wedding industry. The new brand features a bright, playful look with an infinity symbol that resonates well in this space. Their website uses a sophisticated palette of black, white, grey, and brand yellow, with pops of color on various pages, while custom navigation emphasizes key services. Additional branded materials include brochures, business cards, album inserts, thank-you cards, promo cards, and t-shirts.
“I couldn't be happier with the work that Sarah did for me and my photography business. Sarah designed our log as well as all of our branding and marketing material from scratch. I went into the whole re-brand process with absolutely no clear idea what I wanted in the end. Sarah basically held my hand throughout the concept process and talked with me to understand where I thought I wanted to go with our look, feel and aesthetic. She took a lot of time to not only understand ‘the look’ I wanted for my logo but she really wanted to understand what my business was all about and how she could help it to grow. Sarah brought ideas and designs to the table but she also helped to bring ideas out of me in order to include me in the design of the identity of the business! EVERYONE raves over the look of the logo and our marketing materials. Not only did Sarah create a new identity for my business but she designed our new website as well. She put just as much attention to detail (and my happiness ) into the design and function of the site as she did to the design of the logo. It couldn't have been a better experience. And the best part? I am already seeing an increase in bookings as well as an increase in the amount spent by our clients. The site and identity that Sarah designed has directly contributed to an increase in business for us. That's what it's all about. Simply put, hiring Sarah Shaak Creative has been the best decision we have made as a business in years! Thank you, Sarah.”
- Pete Malone, Owner & Photographer, Two17 Photo & Cinema
